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Timothy's World Coffee, Nicaraguan, Extra Bold Fair Trade for Keurig Brewers, 24-Count K-Cups (Pack of 2)

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Retail Price: $27.90

Amazon Price: $23.00

The idea of fair trade coffee and other products is a great concept. No one wants to believe that we are consuming products that other people have had to endure abuse or unfair working conditions just to bring consumables to our tables.

The Fair trade Commission is a dedicated group of people who have set the standards for creating fair trade products. One of the most important aspects of their requirements is good working conditions with fair pay for labor. You can’t be abusive to your employees and still be approved by the commission.

There are some people that feel the fair trade concept is a marketing ploy that is being used to raise sales for certain companies. It is a proven fact that most people will spend more money for a product, if you appeal to their guilt. And people have stopped buying certain products if they suspect that the product was grown or produce by ill gotten gains.

An average person does want to make a difference in the world. And they are very happy to believe that by just choosing one brand of coffee over another is a way to make a difference without having to leave the comforts of their homes or their lives.

Our planet has been abused for hundreds of years, so we can take what it is that we need for our coffee, clothes and jewelry. So would it not be a perfect way to get people to buy your product if they believed that there was a commission out there that was looking out for not only the people growing the product but for the environment of where the product was being grown, as well?

This is not some dubious plan to get you to buy specific coffee. The Fair Trade Commission is a long term program that has been developing communities around the world much longer than the general public knows. Going one step further they take the time to teach farming methods that create sustainable farms that do not harm the environment. Fair trade coffee come from places where change is real.

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