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FRANK LLOYD WRIGHT Corporate Gift - ENNIS HOUSE BUSINESS CARD Holder Case

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by Angeline Tan

While personal gift-giving to those close to you is a long-standing practice, few people are aware of the practice of giving corporate gifts. Corporate gifts, unlike gifts to friends and family, are given to clients or people working in your organization to convey gratitude for their patronage or service.

These gifts are costly objects and they usually do not have any role to play in promoting the offerings of the company, which means that they do not have any reference to the company. However, sometimes corporations also give employees and prospects promotional merchandise such as USB drives, pens, key-chains and stationery items that are emblazoned with the business logo.

At the time of giving a corporate gift, it is critical to keep in consideration the interests of the person to whom the gift is being presented, and to tailor it accordingly. For a client, rare and expensive items are the norm, while standardised corporate gifts should be given to employees belonging to the same team or unit.

In order to reinforce and promote a healthy association with a customer or an employee of the organization, it is important to remember that the perceived value of the corporate gift has a big role of play. However, gift-giving is sometimes regulated by the law, so a quick check with your legal department is worthwhile.

It is advisable to prepare for corporate gift-giving in advance by allocating a budget, planning the number of gifts to buy, and looking for bulk deals with retailers. When it come to purchasing gifts for important customers, preparation may not be critical, but for gifts to be presented to staff it is necessary. Make sure to buy the right quantity so that every employee whom you wish to express gratitude towards by means of a corporate gift is included.

Offering corporate gifts to employees and clients helps in strengthening the professional association, and it is a good business practice to adopt. Just keep two things in mind – the law and your budget.