Starting an online business can be vary daunting. There is so much to learn that actually getting started can be very difficult.

The first step is to work out what you really love doing or buying and spend time talking to your friends and searching on the internet to find out how many other people share your passion. You need to clearly identify your passion and what you truly enjoy because that is what you will do best at. You will make time to fit it in because you enjoy it. So this is where you start. The trick is to find something that you enjoy and others want to buy or to know more about. And extending this research and joining Facebook, Twitter and other social networking groups will help you find your clients.

You need to ‘chunk” your materials into bite sized pieces that are small enough to email and also the right size for you clients to learn in one go. Getting started on a newsletter can be as simple as a tip of the week and you can start by inviting your Twitter and FaceBook friends to join you new list. You need to build a list of people who are interested in what you do and sell before you can start to sell to them.

You will need a website an auto responder system and a means of collecting money but this can be kept low cost by avoiding the bells and whistles.

You are trying to tell people what you do and how you can help them. It is sensible to get started with a simple 3 page site that asks people to opt in for more information and your free tips of newsletter on one page, which leads to a longer page (really pages) giving real value and letting people know how you can help them and asking them to take an action like phoning or faxing for more information, buying a low priced product or sometimes even asking them to buy your high priced product or service. The third page is a thank you page. Three pages are not expensive but you need to do your research carefully on what people actually want to buy rather than what you want to sell.

You will need an auto responder system and this is another thing that start up home business people worry about. If you simply think of them as a means of sending a series of emails automatically to deliver your product or your tips and information, they are easily demystified. PayPal is one example of a simple payment system that can allow you to start taking money online in a low proced way.

It is important to find a mentor or coach who can help you in a straightforward way without the jargon that som many people in the internet world use.

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Jean Cannon runs an award winning online business as an energy and sustainability consultant working with clients around the world. When she wanted to take her business online to reduce her air travel she found there was no one program to cover all the information she needed to know to successfully support her clients to the same extent she did in her traditional consultancy. She developed her own and now shares at http://www.onlinejeanie.com

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